Don’t worry, the label is here to stay.
I’m about to get real soppy, as we share the final photos taken inside the house behind the name.
A Rose By Any Other Name
The first question people ask me about my brand name is if I really live on Chinchen St. From now on the answer will be not anymore. When I moved to Newcastle from Sydney, I started working towards launching a brand straight way. Every idea I had for a name was laughable.
The only name that made sense was “Chinchen St”, the street name of my 3 bedroom share house in Islington. Pretty soon “Chinchen St” became something people said to me and my friends at the pub before they knew our names.
It was in this house that I started my label, and spent hours working towards building it up. Sketching, cutting, sewing on the kitchen table. Dying clothes in the paint stained laundry, and hanging them out with all the vintage preparing to launch my little brand.
Every Friend Was Once A Stranger
People I’d just met rallied around me, volunteering as models and helping me style the first photo-shoots. Every inch of the house and the street became a potential backdrop. We had a launch party the day the website went live. It was 7 girls sitting on the lounge room floor, drinking wine and eating hummus.
I remember early on having Jake around on Wednesday nights to pick up his custom orders and share a bottle of white wine. We would plan outfits together and keep tweaking the fit of the kimono pattern.
People coming in and out of our house started to influence what my brand was for the better and I am forever grateful.
Open For Inspection
To see the house empty and think back on everything that has happened, is so strange. It looks like the first day we walked in there. I had come to the inspection with my sister but still hadn’t decided if I was leaving Sydney or not. We applied anyway and the rest is history.
I’m glad that the spirit of Chinchen St will live on in the brand for years to come and keep combining the old and the new, the dirty and the beautiful, the light and the very, very dark, and the spirit of every maniac that visited.
Shout outs to the feral bitches, Neil our kooky neighbour for always being excellent, our sisters/brothers Beach St and Devon St, the pussy posse, Kendrick the rabbit, Misty the cat, Jasmine the sunshine girl, Sister Alan, Opel my favorite gemstone & every single person who ever came and played dress ups with me in that funny old house.
Big love & here’s to a brand new start,
Bonnie Lee Tipper (Chinchen St girl) Xx
Model: Rylee Copas / All Clothes Available though www.chinchenst.com / Follow us @chinchen_st